The Engagement 

One of the leading media houses in the Middle East region wanted to diversify their media and entertainment offerings by starting Live Performance Theatre Venues (LPTVs). The client wanted to get a comprehensive understanding of the workings of LPTVs and their project feasibility. The engagement included making a 7-year business plan, content strategies and specific architectural needs of the Theatres and related infrastructure.    
 

Our Role 

Runaway Insights was tasked with creating a business plan from scratch by using the following: 

• Understanding the existing eco-system of the Live Performance business, viz, cost of shows, ticket pricing, occupancy levels, picking culturally relevant show matrix, etc. 

• Working closely with an architect specializing in building LPTVs and coordinating with the client’s technical and real estate personnel to get final theatre designs made.  

• Understand the business and its potential from the point of view of the consumers and major regional players. 
   

What We Delivered    

1. A final 7-year Business Plan with P&L, and Balance Sheet.  

1. A detailed Qualitative and Quantitative report on consumer attitudes and pricing sensitivity and best practices of companies engaged in the business in the region.   

1. Final architectural blueprints for the proposed venue/s incorporating our recommendations on the optimum seating capacity for each venue.   
    

The Result 

Based on the comprehensive advisement supported by reports and financial analysis, the clients now have the information to make their final investment decisions.   

​

Want to know more? 

For more details on this Engagement or if you have a similar need, please write to our Research Director, Sailesh Dave on saileshdave@runawayinsights.com. 

The Engagement

An international start-up wanted to raise funding for their SaaS platform offering services in the carbon footprint management industry. The start-up wanted to create fund raising documents and continuing strategic advisement including identification of key end-users.

Our Role

Runaway Insights was tasked with creating a compelling Investment Memorandum (IM) for investment pitches to Greentech funds and other VCs actively in the ESG segment.

As continuing strategy consultants, Runaway Insights created an interactive database of potential customers ranked by their relative revenue potential.

We also created business plans for the multiple pivots of the start-up including establishing a Carbon Credit Brokerage Exchange business.

​

What We Delivered

1. A comprehensive Information Memorandum with details on Total Addressable Market (TAM), Competitive Positioning, Go-To-Market (GTM) Strategies, forecasting Industry Growth and Company Financial Projections and analysis with P&L Statements and Valuation.

2. Creation and maintenance of a list of potential new customers with strategic recommendations on sales strategies and talking points with a view to increasing the likelihood of closing sales.

3. Analysis of adjacent market opportunities (like a Carbon Exchange) with revenue projections.
   ​

The Result

Our client was able to obtain initial funding enabling them to successfully set up the building blocks for the start-up. The customer analysis and revenue projections helped to create an efficient Org Structure and growth trajectory.

​

Want to know more? 

For more details on this Engagement or if you have a similar need, please write to our Research Director, Neil Dave on neildave@runawayinsights.com.  

The ​Engagement

One of the largest OOH (​Out-Of-Home) advertising agencies in the KSA region (Kingdom of Saudi Arabia) sought our advisement to create their prospectus for their proposed IPO​.

Our Role

To advise the clients and create the market analysis component of the IPO Prospectus.

​

What We Delivered

We delivered a report of the market analysis section of the IPO Prospectus with the following:

1. Detailed analysis and segmentation of the KSA OOH market.

2. KSA OOH market’s potential growth and position in the global OOH markets

3. Latest Global and Regional technical and marketing trends in the OOH markets.

4. ​Pricing benchmarking and competitive pricing strategies.

5. Analysis of Key Success Factors and future trends in advertising in general and OOH specifically.
   ​

Methodology

1. Primary and secondary research to estimate global and regional market sizes and growth trends.

2. Creation of a market demand model incorporating multiple data points. 

3. Qualitative research with key industry participants to finalize the model and strategic inputs.
   ​

The Result

Our client was able to devise a comprehensive IPO prospectus which outlined its position in the market as well as showcased the high growth potential for investment, thereby presenting a strong case for investors while following strict compliance in industry standards and regulations

​

Want to know more? 

For more details on this Engagement or if you have a similar need, please write to our Research Director, Neil Dave on neildave@runawayinsights.com.  

I: What’s an effective Marketing Strategy for a Semolina Brand?

In the South Indian states, where consumers take their semolina brands seriously, one brand was unsure of their brand’s strengths and if they were spending their marketing money efficiently.

Runaway Insights carried out an “Attitude & Preferences” sample survey with consumers, followed by a qualitative survey with retailers of semolina brands. The study gauged factors like; the brand recall, advertising effectiveness, buying behavior, packaging and price sensitivity among homemakers.

Our recommendations resulted in improved brand communications and probably savings on distribution costs.   
 

II: To Buy an Edible Ice Manufacturing Plant … or Not to Buy?

Our client, a publicly traded company, had an opportunity to buy an Edible Ice making factory at an attractive price.

However, before making the investment decision, they wanted to understand the existing trends in the Edible Ice market, its growth, competition and its peculiar logistics, pricing and branding challenges.

Runaway Insights conducted a study in a metro city amongst buyers of edible ice products (managers at restaurants, bars, party planners) and consumers (bar patrons, restaurant customers, etc.) to understand the awareness and preferences among different brands/suppliers.

We presented the findings on finishing to the client. Our research indicated very limited brand preference, even among bulk buyers, indifference of restaurant customers about the quality of ice being used for their drinks, and upfront costs associated with the manufacture and transportation challenges.

Our final recommendation for the clients was to adopt a very cautious approach for this investment decision.

​

Want to know more? 

For more details on this Engagement or if you have a similar need, please write to our Research Director, Neil Dave on neildave@runawayinsights.com.